The idea for The Sonoran was cultivated out of a need and longing for a space without constraints, much like the desert itself. This vision of ours came together so effortlessly. We knew it was time to build something everyone craves—wide open expanse, excitingly unfamiliar, yet nostalgic comfort, and a place to gather with those whom you hold closest. This yearning tugged and tugged until we finally trekked down to Palm Springs to watch our ideas materialize, much like a mirage.
The city of Palm Springs is tucked away beneath San Jacinto Peak, and has long been known for its restorative powers and its spell-binding ability to whisk you away from reality and the challenges that come with it. The allure of Palm Springs blossomed in the 1920s, as the stars began to fall for the mystique and freedom that still shimmers out from the desert to this day. Whether it’s the permanent vintage aesthetic or the invisible, positive reverberations radiating from the city, it’s easy to see the appeal.
A SPACE WITH NO CONSTRAINTS JUST LIKE THE DESERT ITSELF
This yearning tugged and tugged until we finally trekked down to Palm Springs to watch our ideas materialize, much like a mirage.